What is
Aspect Ratio?
Definition
The width-to-height ratio of a video frame. 16:9 is widescreen (YouTube), 9:16 is vertical (Shorts, Reels, TikTok), and 1:1 is square.
Related terms
Audiogram
A shareable video built from audio — usually a waveform or static visual with animated captions — used to promote podcasts on social feeds.
Auto-Reframe
AI that converts a widescreen 16:9 video to vertical 9:16 by tracking the active speaker and keeping them in frame automatically.
B-roll
Supplementary footage cut in over the main shot to add visual interest or illustrate a point being made.
Brand Kit
A saved set of brand assets — logo, colors, fonts, subtitle style, and outro — that applies to any project in one click for consistent branding.
Bulk Publishing
Scheduling or posting many pieces of content across platforms at once, rather than uploading them one at a time.
Captions / Subtitles
On-screen text of the words spoken in a video. They boost watch time and accessibility and let people watch with the sound off.
Turn theory into published content
Clipo puts every one of these into practice — repurpose, caption, and publish in minutes. Free to start, no credit card required.
Get Started Free