The creator content glossary

The width-to-height ratio of a video frame. 16:9 is widescreen (YouTube), 9:16 is vertical (Shorts, Reels, TikTok), and 1:1 is square.

A shareable video built from audio — usually a waveform or static visual with animated captions — used to promote podcasts on social feeds.

AI that converts a widescreen 16:9 video to vertical 9:16 by tracking the active speaker and keeping them in frame automatically.

Supplementary footage cut in over the main shot to add visual interest or illustrate a point being made.

A saved set of brand assets — logo, colors, fonts, subtitle style, and outro — that applies to any project in one click for consistent branding.

Scheduling or posting many pieces of content across platforms at once, rather than uploading them one at a time.

On-screen text of the words spoken in a video. They boost watch time and accessibility and let people watch with the sound off.

A multi-slide post (common on Instagram and LinkedIn) that viewers swipe through — ideal for storytelling and education.

Timestamped sections that break a long video into navigable parts, each with its own title — useful for podcasts and lectures.

A conversational interface that lets you ask questions about a video's transcript and turn the answers into posts, articles, or clips.

The percentage of people who click after seeing something, such as a thumbnail. A key metric for YouTube titles and thumbnails.

A schedule that plans what content goes out, when, and on which platform, giving a clear view of your posting cadence.

Turning one piece of content into many formats — for example, a long video into clips, posts, carousels, and articles.

The share of an audience that interacts with content (likes, comments, shares, saves) relative to reach or follower count.

Short-form video made without appearing on camera — typically combining an AI voiceover, captions, and stock or AI-generated visuals.

Words like 'um', 'uh', and 'like' that add no meaning. Removing them tightens a video's pacing.

AI clips that stitch together separate, non-adjacent moments from a video into one cohesive short — like a hand-made montage.

Clips generated by analyzing audio and visual signals to detect the highest-attention moments in a video, beyond just the transcript.

The opening seconds of a video or post, engineered to grab attention and stop the scroll before viewers swipe away.

Clips found by searching a video's transcript for a keyword or natural-language phrase, with smart or exact-match modes.

Longer content such as full YouTube videos, podcasts, and webinars — the source material that repurposing draws from.

Setting the crop, zoom, and layout of a vertical video yourself, segment by segment, for full creative control.

Instagram's short-form vertical video format, shown in a dedicated feed and optimized for discovery.

Brief vertical videos, usually under 60–90 seconds, made for YouTube Shorts, Instagram Reels, and TikTok.

YouTube's short-form vertical video format, surfaced in a dedicated Shorts feed.

Automatically cutting long pauses and dead air from a video to improve pacing and hold attention.

SubRip Subtitle file — a plain-text format that stores captions with timestamps, importable by most platforms and editors.

A model of your personal writing voice, learned from your past posts, used to generate content that sounds like you.

Editing a video by editing its transcript — delete a word and the matching footage is removed, with no timeline scrubbing.

The clickable preview image for a video. A strong thumbnail is one of the biggest drivers of click-through rate.

The full text of everything spoken in a video, produced by AI transcription — the foundation for captions, clips, and writing.

A predicted rating of how likely a clip is to perform well, used to rank AI-proposed clips so you edit the best ones first.

Finding a moment in a video by describing what appears on screen, letting AI locate it and build a clip around that moment.

AI writing tuned to match your personal tone and style, rather than producing generic, templated output.

A logo or label overlaid on an exported video. Clipo's free plan adds one; paid plans export watermark-free.

An animated caption style where each word appears in sync with speech — a popular look on TikTok and Reels.