What is

Hook?

Definition

The opening seconds of a video or post, engineered to grab attention and stop the scroll before viewers swipe away.

Related terms

Clips found by searching a video's transcript for a keyword or natural-language phrase, with smart or exact-match modes.

Clips generated by analyzing audio and visual signals to detect the highest-attention moments in a video, beyond just the transcript.

Longer content such as full YouTube videos, podcasts, and webinars — the source material that repurposing draws from.

AI clips that stitch together separate, non-adjacent moments from a video into one cohesive short — like a hand-made montage.

Setting the crop, zoom, and layout of a vertical video yourself, segment by segment, for full creative control.

Words like 'um', 'uh', and 'like' that add no meaning. Removing them tightens a video's pacing.

Clipo puts every one of these into practice — repurpose, caption, and publish in minutes. Free to start, no credit card required.