What is
Long-form Content?
Definition
Longer content such as full YouTube videos, podcasts, and webinars — the source material that repurposing draws from.
Related terms
Manual Reframe
Setting the crop, zoom, and layout of a vertical video yourself, segment by segment, for full creative control.
Keyword-Based Clips
Clips found by searching a video's transcript for a keyword or natural-language phrase, with smart or exact-match modes.
Reel
Instagram's short-form vertical video format, shown in a dedicated feed and optimized for discovery.
Hook
The opening seconds of a video or post, engineered to grab attention and stop the scroll before viewers swipe away.
Short-form Content
Brief vertical videos, usually under 60–90 seconds, made for YouTube Shorts, Instagram Reels, and TikTok.
Highlight Clips
Clips generated by analyzing audio and visual signals to detect the highest-attention moments in a video, beyond just the transcript.
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